Business Card Magnets A Marketing Tool Customers Don’t Tune Out

For small businesses today, there’s no denying that the past few years have been challenging. Every business is looking for a way to break through the clutter of advertising that consumers face every day and have learned to tune out. Many businesses are finding that business card magnets are a good way to gain consumers’ attention and promote their products, services or brand. Business card magnets are the ultimate way to reach prospects.

It’s a fact that consumers today are more skeptical than ever when it comes to hard sell marketing approaches. But just about everyone still interacts with common business cards frequently. Business card magnets take advantage of this fact by offering consumers added value in addition to the information they carry.

Business card magnets outperform the common paper business card in the area where it counts – winning customers. Let’s face it, hand someone a paper business card, and they can lose it accidentally, or toss it into the trash the minute you’re out of their sight.

But hand prospective customers business card magnets instead, and they’re much more likely to hang onto them. The magnets have a heft to them, a solid feel that paper cards just can’t come close to matching. That makes them harder to lose, and it engenders a certain reluctance to dispose of them. It just feels wrong somehow to toss business card magnets into the trash.

Instead, the recipients are more likely to take them to the office or home and stick them on the side of the filing cabinet or refrigerator. Whether in the home or office, business card magnets can be used to hold papers in place, and keep things easily visible. Think about that – what else do business card magnets keep easily visible? That’s right, your business or product name and contact information. It’s right there in front of the customers 24/7.

That’s the key to the marketing success of business card magnets. When a prospective customer is ready to buy your product or service, who’s he or she more likely to call? The business whose name and contact info is right in front of them, or some unknown company they have to look up online or in the Yellow Pages? Thanks to the magic of your perfectly positioned business card magnets, they’re more likely to call your company.

That same level of utility makes business card magnets great trade show giveaway items too. Pass them out and promote your brand in a way people just can’t resist. The simple fact is, people just like business card magnets. It’s easy to see the added value in them. And that’s part of what makes them harder to dispose of.

Business card magnets are usually made of 20-mil-thick vinyl. Offset lithography prints the design on paper, which is then laminated with Mylar film and die cut. Custom cutting dies are used to ensure clean cuts and tight registration for the printed design of the business card magnets.

Any good supplier of business card magnets can help you design great magnets for just about any business. They’ll help you create business card magnets that are the perfect colors, sizes and shapes for your business.